SaaS Product Design for Geonode
Geonode proxies are premium operational web scraping proxies for developers and researchers. Geonode's mission is to democratize access to global data. They provide the tools users need to grow their business with accurate real-time data.
To create and build a product from scratch with a complex user base of 90% developers providing a simple and understandable product. The entire visual identity was built to stand out from all the competition.
Create a unique and modern solution for developers with the best experience on the market. An additional resource for kickstart was a one-of-a-kind free proxy tool, which attracted young freelancers and developers to use Geonode service for free and thus convert to future customers. In three months of operation, Geonode had over 1,000 active users and 80,000 visits per month.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.