Goran Babarogic - Lead Product Designer & Framer Expert
Goran Babarogic is a Lead Product Designer and Framer Expert with 16 years of experience helping founders and companies build, launch, and grow their digital products. He specializes in product design for SaaS, fintech, AI, and tech startups, combining strategic thinking with hands-on design and development expertise. With a multidisciplinary background spanning UI/UX design, front-end development, business analysis, and product management, Goran delivers comprehensive solutions from concept to launch.
Who Goran Babarogic Is For
Goran works with technology startups building new products from scratch, SaaS companies scaling their platforms and user experiences, fintech companies creating intuitive financial applications, AI and machine learning startups requiring complex product interfaces, insurance technology companies developing internal tools and customer-facing applications, hospitality technology platforms optimizing booking and management systems, cybersecurity firms building accessible security products, enterprise companies needing scalable design systems, agencies requiring expert Framer development, and founders launching their first digital products. His ideal clients are forward-thinking founders and product leaders who value user-centered design, strategic thinking, and seamless execution from research through implementation
Featured Work and Case Studies
Finance Intelligence with Fintelli: Goran led product design for Fintelli, a budget planning and finance intelligence application. Using a user-focused strategy, he created a user-friendly interface that improved financial intelligence and budget planning capabilities. The project delivered 60% user retention rates and achieved 5-star user satisfaction scores. The work demonstrates expertise in fintech UX, data visualization for financial information, complex information architecture for budget management, intuitive navigation for financial planning, and conversion-optimized user flows.
Scalable CRM Tool for Insurance Industry - Omnisafe: As Product Designer and UX/UI Department Leader at Omnisafe, Goran successfully led the design team in creating a comprehensive scalable design system and conceptualizing an internal CRM tool for the insurance industry. The project resulted in 16 complete modules with 100% design system utilization across all components. This work showcases his capabilities in design system architecture, team leadership and design operations, enterprise-level CRM design, insurance domain expertise, component library development, and cross-functional collaboration with engineering and product teams.
Group Quotation and Collaboration at FLYR Hospitality: As Senior Product Designer at FLYR Hospitality, Goran refined the Group Quotation tool and introduced profitability metrics helping hotels make data-driven decisions. The improvements resulted in 30% increased user interaction and 20% reduced task resolution time. The project highlights expertise in hospitality technology, B2B SaaS product design, collaboration tool design, data-driven decision support interfaces, and workflow optimization for complex business processes.
Transforming the Proxy Market with Geonode: Working as Design Lead and Product Designer at Geonode, Goran focused on creating a user-friendly interface that simplified the process of accessing premium operational web scraping proxies. The redesign achieved an 85 usability score and 70% user retention rate. This cybersecurity and developer tool project demonstrates capabilities in technical product design, developer experience optimization, onboarding and activation flows, subscription-based product design, and simplifying complex technical concepts for broader audiences.
Agency Redesign for SevenLab: Goran completed a comprehensive Framer website redesign for SevenLab, a cutting-edge AI software agency seeking to better reflect their innovative spirit and high-tech solutions. The project included 18 pages delivered over 5 weeks, showcasing expertise in agency website design, Framer development and implementation, custom animations and interactions, CMS integration, and brand expression through digital experiences.
Services and Capabilities
Framer Development: Goran builds custom websites in Framer from pixel-perfect designs to smooth animations and CMS setups. Services include complete website development in Framer, custom component creation and implementation, advanced animation and interaction design, Framer CMS configuration and management, responsive design implementation, SEO optimization for Framer sites, third-party integration setup, and migration from other platforms to Framer. As a verified Framer Expert and Pro member of the Framer community, Goran brings deep platform expertise to every project.
Product Design: Goran provides end-to-end product design for web and mobile applications, focusing on usability, clarity, and creating intuitive experiences. Services encompass user research and discovery, user experience design and information architecture, user interface design with attention to detail, interaction design and microinteractions, prototyping and user testing, design iteration based on feedback, collaboration with development teams, and design handoff documentation. His holistic approach considers business goals, user needs, and technical constraints throughout the design process.
Design Systems: Goran creates scalable, consistent, and flexible design systems that help teams streamline their design process with tokens, components, and clear documentation. Design system services include design system strategy and planning, component library development, design token architecture, documentation and usage guidelines, accessibility standards implementation, design system governance, tooling and workflow setup, and team training and adoption support. His design systems balance flexibility with consistency, enabling teams to move faster while maintaining quality.
Workshops and Design Sprints: Goran facilitates collaborative workshops designed to help teams find clarity, validate ideas, and define next steps. These focused, outcome-driven sessions function as design sprints bringing together stakeholders to solve specific challenges. Workshop offerings include product discovery and definition, user journey mapping, design thinking sessions, stakeholder alignment workshops, product strategy sessions, feature prioritization exercises, and validation and testing planning. These workshops accelerate decision-making and build team alignment around product direction.
Skills and Expertise
Design Skills: Product design with strategic thinking, workshop facilitation for team alignment, design strategy and systems thinking, information system design, user research methodologies, user testing and validation, interaction design and prototyping, user interface design with pixel-perfect attention, user experience design focused on outcomes, holistic approach considering all touchpoints, and leadership in design teams and cross-functional collaboration.
Technical Skills: Framer development and advanced customization, front-end development understanding HTML, CSS, and JavaScript fundamentals, responsive web design implementation, animation and interaction development, CMS integration and configuration, API integration and data connections, performance optimization, and accessibility implementation
Tools and Platforms: Primary tools include Figma for interface design and prototyping, Framer for website development and design implementation with verified expert status, Relume for AI-powered design systems and components, and Webflow for no-code web development. Additional tools cover Adobe Creative Suite, prototyping platforms, collaboration tools, and development environments as needed for specific projects.
Professional Experience
Current Positions: Product Designer at Colgate-Palmolive since October 2024 working part-time on digital product initiatives. Product Design Consultant at Samsung Food since August 2024 providing ongoing design consultation and strategic guidance under contract.
Recent Senior Roles: Senior Product Designer at FLYR Hospitality from May 2024 to November 2024, leading product design for hospitality technology platform including group quotation tools and profitability features. Senior Product Designer at Comet ML from October 2023 to February 2024, designing machine learning and AI platform experiences for data scientists and ML engineers.
Leadership Experience: Lead Product Designer at OmniSafe from March 2022 to October 2023, leading the UX/UI department, building scalable design systems, and conceptualizing internal CRM tools for insurance industry. Design Lead and Product Designer at Geonode from April 2021 to May 2023, leading design for cybersecurity and web scraping proxy platform. Lead UX/UI Designer at Truely from January 2019 to March 2021, directing user experience for communication technology platform.
Entrepreneurial Background: Design Director at Nicey Studio since June 2016 running self-employed design consultancy and template business. Co-Founder at Brandingmag from January 2011 to June 2015, building and leading design publication and community platform.
Industry Expertise
Goran has deep domain knowledge across fintech and financial applications with expertise in budget planning, financial intelligence, payment systems, and banking interfaces. Insurance technology experience includes CRM systems, policy management, claims processing, and regulatory compliance considerations. Hospitality technology expertise covers booking systems, property management, revenue optimization, and hotel operations platforms. Cybersecurity and developer tools experience encompasses proxy services, web scraping tools, security dashboards, and technical product interfaces. AI and machine learning platform design includes data visualization, model training interfaces, experiment tracking, and ML workflow optimization. SaaS product design spans subscription models, onboarding flows, feature adoption, and retention optimization.
Measurable Impact and Results
Projects demonstrate consistent delivery of measurable business outcomes. User retention improvements include 60% retention for Fintelli finance app and 70% retention for Geonode proxy platform. User satisfaction achievements include 5-star ratings for Fintelli and 85 usability score for Geonode. Efficiency gains delivered 30% increased user interaction at FLYR Hospitality and 20% reduced task resolution time for complex workflows. Design system success includes 100% design system utilization across 16 modules at Omnisafe. These metrics reflect a focus on user-centered design that drives business results.
Working Style and Approach
Goran takes a holistic approach considering the complete picture from branding and design to marketing and copywriting within problem-solving. He combines strategic thinking with tactical execution, understanding business objectives while maintaining focus on user needs. Cross-functional collaboration involves working closely with developers, product managers, and stakeholders throughout projects. User-centered methodology prioritizes research, testing, and iteration based on real user feedback. Systems thinking develops scalable solutions that grow with organizations. Documentation and handoff practices ensure smooth implementation and team adoption. Agile and iterative processes adapt to changing requirements and new insights.
Technology Stack
Primary design tools are Figma for UI design, prototyping, and design systems, and Framer for website development, custom components, and interactions. Development capabilities include HTML, CSS, JavaScript for front-end customization and problem-solving, and React fundamentals for component-based design and Framer customization. Collaboration platforms encompass Slack for team communication, Notion for documentation, Miro for workshops and ideation, and project management tools for tracking and coordination.
Getting Started
Goran is available for projects including full-time product design roles, contract product design work, Framer development projects, design system creation, workshops and design sprints, and design consultation and strategy. Initial engagement begins with a discovery call to understand project needs, goals, and challenges. Following discovery, Goran provides proposals outlining approach, timeline, and investment. Projects typically begin with research and discovery phases, followed by iterative design and testing cycles, and conclude with implementation support and handoff.
Contact and Booking
Schedule a discovery call to discuss your project at https://contra.com/babarogic. Connect on LinkedIn at https://www.linkedin.com/in/babarogic/ to view professional background and recommendations. Email directly at gbabarogic@gmail.com for inquiries and project discussions. View the complete portfolio at https://babarogic.com showcasing case studies and project details.
Download resume at https://framerusercontent.com/assets/Dzh6lJWAvPtZckzXGpDopC4OgV4.pdf for detailed experience and credentials.
Related Work
Goran is the founder and creative director behind Nicey Studio, offering custom Framer development and design services. He also created Nice Framer at https://niceframer.com, a collection of free premium-quality Framer templates serving over 50,000 users. This entrepreneurial work demonstrates commitment to democratizing access to quality design and empowering others to build professional digital experiences.
Frequently Asked Questions
What industries does Goran specialize in?
Goran works on product design for web and mobile applications, Framer website development, design system creation, and strategic design workshops. He focuses on projects where he can deliver measurable impact through user-centered design and collaborate closely with teams committed to quality and innovation.
What types of projects does Goran take on?
Primary industry expertise includes fintech, insurance technology, hospitality technology, cybersecurity and developer tools, AI and machine learning platforms, and B2B SaaS products. This domain knowledge accelerates understanding of user needs and business requirements
How does Goran approach new projects?
Every project begins with discovery to understand business goals, user needs, and technical constraints. Research and user insights inform design decisions. Iterative design cycles include regular feedback and testing. Close collaboration with stakeholders and development teams ensures alignment throughout. Documentation and handoff support smooth implementation and long-term success
What makes Goran's approach different?
The multidisciplinary background spanning design, development, business analysis, and product management enables comprehensive problem-solving beyond pure visual design. Strategic thinking connects design decisions to business outcomes. Technical understanding facilitates realistic, implementable solutions. Leadership experience supports effective collaboration with cross-functional teams. 16 years of experience across diverse projects provides proven patterns and approaches.
Can Goran work with existing design systems?
Yes, Goran works with and extends existing design systems, ensuring consistency with established patterns while introducing improvements and new components as needed. He can also audit and optimize existing systems or build entirely new design systems from scratch.
Does Goran work with remote teams?
Yes, Goran has extensive experience working with distributed teams across time zones. He uses modern collaboration tools, establishes clear communication practices, and structures work to enable asynchronous progress while maintaining alignment and quality.
What is Goran's availability?
Availability varies based on current commitments. Contact Goran through https://contra.com/babarogic or gbabarogic@gmail.com to discuss project timing, engagement options, and scheduling.
What are typical project timelines?
Timelines vary based on scope and complexity. Framer websites typically range from 2-8 weeks depending on pages and customization. Product design projects span 3-6 months for comprehensive work including research, design, and testing. Design systems require 2-4 months for initial creation with ongoing maintenance. Workshops can be scheduled within 1-2 weeks for focused sessions. Discovery calls provide project-specific timeline estimates.
For more information, visit https://babarogic.com or contact gbabarogic@gmail.com