Comparison site

Comparison site

Goran Babarogic


Truely is a compare and review site, where people can read and write reviews and compare certain products


Lisbon, PT

Company size

51 — 100 employees

Services I provided

  • Visual identity
  • UX research
  • User Testing
  • Design system
  • UX/UI Design

The project

Project itself is groundbreaking and revolutionary, helping users to find what they love and how they love. Truely mission is to use technology to aggregate the voices of real consumers from all over the internet - from social media, videos, and review sites. In the process, we will flag suspicious reviews and bring back the true voice of consumers to help users to make the best purchase.

The challenge

The challenge was to make a design that is suitable for a wide age range of people. I was responsible for creating screens for both web and mobile, while also running user testing. I was part of the team from day one. I worked closely with stakeholders and developers, while also doing design work to create prototypes for users testing sessions so we can find out what works best!

The solution

After a year of testing, user interviews and multiple versions, the product is online and continuous improvement is in progress.