Using Smartlook to Improve User Experience: A UX Designer's Perspective

Created
Jan 12, 2023 8:03 AM
Tags
UXUIHeatmapsBehavioralAnalytics

As a UX designer, understanding user behavior and identifying pain points in the user experience is critical to creating successful designs. Smartlook is a powerful website visitor recording and analysis tool that provides valuable insights into user behavior and can help improve the user experience on your website. In this post, we will explore how to use Smartlook to its full potential from a UX perspective.

Behaviour tool - Smartlook
Behaviour tool - Smartlook

Detailed Description of Smartlook features

Smartlook allows you to record visitor sessions on your website and play them back to analyze user behavior in detail. You can see how users interact with your site, where they struggle, and what they ignore. This can provide valuable insights into user behavior and can help you identify pain points in the user experience. Another important feature is heatmaps, which shows you where users are clicking and scrolling on your website. This information can help you understand how users interact with your site and can inform design decisions. For example, if heatmaps show that users are not interacting with a specific element on your website, this may indicate that it is not clear or not relevant to them. One of the most powerful aspects of Smartlook is its ability to integrate with other popular tools such as Google Analytics, Mixpanel, and Segment. This allows you to tie Smartlook data in with the rest of your analytics and get a comprehensive picture of how users are interacting with your site.

Use cases

As a UX designer, I have used Smartlook on several projects to improve the user experience. In one project, we noticed that users were consistently struggling to find the search bar. By using Smartlook, we were able to see that users were looking for the search bar in the top-right corner of the screen, but it was actually located in the top-left. We were able to make the change and improve the user experience as a result.

In another project, by using Smartlook's session recording and heatmaps features, we were able to see exactly where users were struggling during the checkout process. We found that the long form was overwhelming for users and that the layout of the form was not clear.

With the insights we gained from Smartlook, we were able to redesign the checkout process, breaking the form up into smaller and more manageable sections. We also improved the layout of the form, making it more intuitive and user-friendly. As a result of these changes, we saw a significant improvement in the conversion rate and customer satisfaction with our checkout process. Using Smartlook, we were able to identify a significant pain point in the user experience and make improvements that resulted in measurable business impact. It was a great example on how Smartlook helped us to see exactly where our users were struggling and make data-driven decisions to improve the user experience and ultimately increase conversions.

Smartlook vs Hotjar vs Livesession

Feature
Smartlook
Hotjar
LiveSession
Recording visitor sessions
Yes
Yes
Yes
Heatmaps
Yes
Yes
Yes
Visitor polls and surveys
No
Yes
No
Recruit user testers
No
Yes
No
Form analytics
No
Yes
No
Funnel analysis
No
Yes
No
integration with other platforms
Yes, Smartlook integrates with Google Analytics, Mixpanel, and Segment
Yes, Hotjar integrates with many platforms such as Google Analytics, Mixpanel, Optimizely, Salesforce and more.
Yes, LiveSession integrate with many platforms such as Google Analytics, Mixpanel, Salesforce and more.
Recordings Retention
Smartlook records all your sessions by default, and the retention of the session recordings is depends on the plan you choose.
Hotjar records last 100 sessions by default and you can increase the retention by upgrading the plan.
Livesession has a retention of 180 days by default and the retention period can be increased by upgrading the plan.

Conclusion

Smartlook is an essential tool for any UX/UI designer looking to improve the user experience on their website. With features like visitor session recording, heatmaps, and analytics integration, you'll have all the information you need to understand how visitors are interacting with your site and identify pain points. Try Smartlook today and take the first step towards creating a better user experience. And if you sign up with my referral link https://www.smartlook.com/?_ak=ZBDJ7n2e3, I'll earn a commission, and you'll be helping me out.