Online Service for Issuing Digital Drivers Licences

Online Service for Issuing Digital Drivers Licences

Tags
UI/UX
Designer
Goran Babarogic
Company
Timeframe
Website
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International Drivers Association

An International Driver's Permit (IDP) is a requirement to drive or rent a car in several foreign countries.

Headquarters

Lisbon, PT

Industry

Travel

Company size

20 — 50 employees

Services we provided

  • UX research
  • UX/UI Design
  • Website design
  • Design system
  • Admin panel design

The project

IDA process applications from over 165 countries worldwide. Applying online, customer is asked to answer questions and upload a valid copy of the front and back of your driver’s license. You will also be prompted to upload a digital passport picture. The digital version will be sent to you within 24 hours of approval. The Passport version will be dispatched within two working days after approval.

The challenge

The main challenge we faced was lowering current drop off percentage on checkout page. In order do this, I came up with a plan of action which involved some testing and A/B testing because it's hard to measure changes in conversion rates without analyzing both versions side by-side

The solution

The result was less drop off on final steps of the checkout process by 40% by lowering congitive load, A/B testing, understanding users etc.